Catalonia’s 2024 National Day Poster Exhibition
September 11th is Catalonia’s National Day, La Diada. The Government of Catalonia, in collaboration with the Graphic Design Association ADG-FAD, organized a portfolio contest. A panel of experts selected ten finalists to design proposals centered around the sentiment of Catalan identity.
Forma, in collaboration with Familia, was responsible for the exhibition design and communication of the showcase featuring the nine finalist posters and the winning design. The exhibition took place in the gardens of Palau Robert.
Our proposal was to create a visual language that respected the finalist posters while establishing a unique identity, highlighting the poster as a central element of the exhibition. Additionally, it aimed to convey the idea of a collective showcase that brought together diverse expressions, all while constructing a joyful and festive graphic design that invited visitors to explore the exhibition.
Client: Generalitat de Catalunya / Palau Robert
Collaborator: ADG-FAD
Project Coordination: Laura de Bonis
Exhibition Design: Forma
Graphic Design and Art Direction: Forma + Familia
Motion Graphics: Forma
Assembly: Intervento
Typeface: Saans Regular by Displaay
Pics by: Aleix Artigal
