Catalunya Internacional
Formerly DIPLOCAT, Catalunya Internacional is a public-private consortium dedicated to international diplomacy. Its mission is to connect Catalonia with the world and promote the country’s image abroad, creating links and relationships of trust with the people and institutions of other countries.
To design their visual identity, we focused on their moto: ‘Projecting Catalonia to the world’. The result is a simple, iconic and pregnant logotype that fits well with other catalan institutional brands. Naming and strategy by Comuniza.
Visual System
We explored the possibility of expanding the brand into a flexible visual system. By combining the idea of projection, the triangles and the colour palette in different ways, endless applications could be designed.